Latest Podcast
When Tasks Defeat Purpose
Observe the daily activities and personal interactions of funeral directors and you will quickly realize that their focus and personal interactions are governed by a deep task orientation. In fact, the profession has made the mistake of conflating tasks with purpose. Yet it is purpose combined with intentionality that most readily differentiates your firm from others. Danny and Alan discuss this phenomenon and share examples of how to refocus toward purpose to break out of being average.
/RSS FeedAre You Chasing People Away?
With more than a hundred funeral home audits under our belts we have discovered a surprising and discouraging norm. Funeral directors tend to be task oriented. As such, when they are interrupted they often make strangers feel unwelcome. They don’t want to be this way, of course, but that is the end result.
/RSS FeedRadical Hospitality Made Simple
Radical Hospitality is not hard but it is intentional. Alan shares an epiphany that makes Radical Hospitality so powerful
/RSS FeedBack To The Future: Slumber Beds
Many of today’s innovations are really reintroductions of practices abandoned decades ago like funeral jewelry and photographs. Danny and Alan discuss a great alternative to rental caskets…the slumber bed.
/RSS FeedCeremony: Beware Loaded Words
Ceremony: Beware Loaded Words
Danny and Alan Discuss the semantics of Ceremony. How some were are loaded negatively in the consumer’s mind
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