Latest Podcast
Is There A Cremation After – Market?
Alan and Danny talk with Tom Anderson (FUNERAL DIRECTOR DAILY) on a wide range of topics which include Tom’s belief there is a significant opportunity in what he calls the Cremation After-Market.
/RSS FeedVeteran Insights to Facebook
When I started Trust 100 it was a Television COOP. That coop produced an average 30% increase in calls. We actually had one member quit because he was growing too fast. Today Social Media has replaced conventional media in power and impact.
Danny and Alan discuss why social media is so powerful with Bill Johnston of Post and Boost media. Learn the 4 ways to grow your business.
You can reach Bill at https://postandboost.com/
Order Bill’s last book here
/RSS FeedWhen Tasks Defeat Purpose
Observe the daily activities and personal interactions of funeral directors and you will quickly realize that their focus and personal interactions are governed by a deep task orientation. In fact, the profession has made the mistake of conflating tasks with purpose. Yet it is purpose combined with intentionality that most readily differentiates your firm from others. Danny and Alan discuss this phenomenon and share examples of how to refocus toward purpose to break out of being average.
/RSS FeedAre You Chasing People Away?
With more than a hundred funeral home audits under our belts we have discovered a surprising and discouraging norm. Funeral directors tend to be task oriented. As such, when they are interrupted they often make strangers feel unwelcome. They don’t want to be this way, of course, but that is the end result.
/RSS FeedRadical Hospitality Made Simple
Radical Hospitality is not hard but it is intentional. Alan shares an epiphany that makes Radical Hospitality so powerful
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