We believe funeral service is moving through its 5th major transformation in 150 years.
If we could go back in time to 1875 it would be obvious that practices, considered routine at the time, have no relevance today. Skill sets like managing horses, building coffins, and setting up cooling boards are utterly foreign to the 21st century. Today, unlike previous generations, key skills can change multiple times within a single career. Skill sets that were vital just 30 years ago are an anachronism in today’s business environment.
Yet, funeral service survived the radical transformations of the past, ultimately becoming more robust and lucrative. We believe we can do it again. The only thing standing in our way is our “death-grip” on outdated beliefs and customs. Be clear: we are not saying that we should discard the “baby with the bathwater”. Form changes with the times. Substance does not. The human need to gather, comfort and physically interact is a permanent human need in times of stress.
No one argues any more about change. That our customers have changed, our vendors have changed and our staff has changed is obvious. But “how to change” is the challenge with which we all struggle. There is no longer a one-size-fits-all solution.
Enter Two Guys and A Question: By addressing key issues facing the profession in short, succinct ways we hope to stimulate both debate and collaboration. Yes, we will express our opinion. But that opinion is not a command but, instead, a goad meant to make YOU think for yourself in order that you will find solutions that you can implement.
Our role is to provoke you to address what you need to do to best accomplish your goals.