Latest Podcast

  • When Tasks Defeat Purpose

    Observe the daily activities and personal interactions of funeral directors and you will quickly realize that their focus and personal interactions are governed by a deep task orientation. In fact, the profession has made the mistake of conflating tasks with purpose. Yet it is purpose combined with intentionality that most readily differentiates your firm from others. Danny and Alan discuss this phenomenon and share examples of how to refocus toward purpose to break out of being average.

    A group of people standing around a table with food.
    Customers
    When Tasks Defeat Purpose
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    • A group of people standing around a table with food.
    Customers
    When Tasks Defeat Purpose
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  • Are You Chasing People Away?

    With more than a hundred funeral home audits under our belts we have discovered a surprising and discouraging norm. Funeral directors tend to be task oriented. As such, when they are interrupted they often make strangers feel unwelcome. They don’t want to be this way, of course, but that is the end result.

    A group of people standing around a table with food.
    Customers
    Are You Chasing People Away?
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    • A group of people standing around a table with food.
    Customers
    Are You Chasing People Away?



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  • Radical Hospitality Made Simple

    Radical Hospitality is not hard but it is intentional. Alan shares an epiphany that makes Radical Hospitality so powerful

    A group of people standing around a table with food.
    Customers
    Radical Hospitality Made Simple
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    • A group of people standing around a table with food.
    Customers
    Radical Hospitality Made Simple



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  • Back To The Future: Slumber Beds

    Many of today’s innovations are really reintroductions of practices abandoned decades ago like funeral jewelry and photographs. Danny and Alan discuss a great alternative to rental caskets…the slumber bed.

    A group of people standing around a table with food.
    Customers
    Back To The Future: Slumber Beds
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    • A group of people standing around a table with food.
    Customers
    Back To The Future: Slumber Beds



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  • Ceremony: Beware Loaded Words

    Ceremony: Beware Loaded Words

    Danny and Alan Discuss the semantics of Ceremony. How some were are loaded negatively in the consumer’s mind

    A group of people standing around a table with food.
    Customers
    Ceremony: Beware Loaded Words
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    • A group of people standing around a table with food.
    Customers
    Ceremony: Beware Loaded Words



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