pricing
The Research Shows – Part 2
Danny and Alan Discuss the sticky subject of online pricing
/RSS FeedPosting Prices Online
More and more funeral homes are posting their price lists online. Some have been doing it for years. Danny and Alan discuss strategies for leveraging this new level of disclosure.
/RSS FeedThe Ins and Outs of Discounting Prices
Alan and Danny discuss how much discount is too much or if you should discount at all.
/RSS FeedMerchandising Your Service Charge
Not long ago, funeral homes were investing in merchandising caskets. With less than half of customers buying caskets today we need to put the same energy and focus into merchandising our service charge. This is an intentional process that only bears a passing resemblance to casket merchandising. Danny and Alan open a dialogue on the ins and outs of this process.
/RSS FeedCompeting With Discounters
Danny and Alan discuss pricing strategies for competing with low cost providers.
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