Advertising In a Post Media World

Websites, social media, blogs. These are all innovations of the past ten years in funeral service. We now all know we must do more than participate we must dominate these various forms of community interaction. Does this mean we should ignore more conventional forms of media? Should we somehow meld conventional with these newer forms?

Alan and Danny talk with Joe Weigel about how we need to balance digital with conventional marketing. Joe is a Public Relations expert with decades of experience in the funeral business helping his clients cause customers think of them first.

A glowing light bulb with microscopic lights around it.