How can I differentiate my funeral home from others?
Interestingly, one very effective way will not cost you anything, will radically improve customer relations and have the wonderful side effect of raising morale. It’s the same strategy used by the likes of Disney and Ritz Carlton. Funeral directors are often gifted in this strategic skill set but don’t know how to get everyone on staff to use it.
Danny and Alan discuss what it is and how to use it to differentiate yourself in your community.