When Tasks Defeat Purpose

Observe the daily activities and personal interactions of funeral directors and you will quickly realize that their focus and personal interactions are governed by a deep task orientation. In fact, the profession has made the mistake of conflating tasks with purpose. Yet it is purpose combined with intentionality that most readily differentiates your firm from others. Danny and Alan discuss this phenomenon and share examples of how to refocus toward purpose to break out of being average.

A group of people standing around a table with food.
Customers
When Tasks Defeat Purpose
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Published On: November 16, 20230 Comments on When Tasks Defeat Purpose
A group of people standing around a table with food.
Customers
When Tasks Defeat Purpose
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/